Work
eatoco — a cafe for families
A brand is something you keep building.
The business
A family-friendly cafe in Adachi, Tokyo. Beyond food and drink, it nurtures local connections through exchanges of children’s items and community events.
eatoco websiteOur role
A cafe created and operated by haruniko. Brand building and the day-to-day running of the space and website happen together, in the real world.
Creative focus
A place for families, connected to its neighborhood. Running it every day—not only designing it—continues to shape our understanding of how a brand grows.