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Branding

Build the brand from the business outward.

Start with the business, its products and the people it serves. Align language and design around one idea, and make the brand work in practice.

Brand strategy & identity

Brand concept

Naming & messaging

Logo & visual identity

Product development & packaging

From concept to creation and operation.

  1. 01

    Understand

    Explore the business, product, audience and current challenges.

  2. 02

    Define

    Clarify the value the brand communicates and the idea behind it.

  3. 03

    Create

    Bring the idea to language, identity, packaging and other touchpoints.

  4. 04

    Develop

    Connect the work with digital, communications and operation.

We shape the scope around your needs and the stage of your project.

Where business meets expression.

Abe Yoando Pharma

Abe Yoando Pharma

A healthcare company that researches, develops, manufactures and sells supplements, including NMN products, and cosmetics.

GUBO Satoyama Suite

GUBO Satoyama Suite

Private whole-house accommodation in Katsuura, Chiba, and Zao, Miyagi. A place for families and friends to settle into the rhythm of Japan’s rural landscape.